To be a great marketer today you need to understand the technologies that will drive the future of marketing. You have to become a MARKETING TECHNOLOGIST! To become a marketing technologist you just not need to be creative but be rationally sharp and leverage the use of data to make your daily life decisions.
Join EMERGE MARTECH SUMMIT 2020 for a day of cutting edge marketing technology talks and start to become the Marketing Technologist you need to be! This informative event features speakers and experts who will present the latest technologies being used by marketers of all stripes. So join us to network with thought leaders, collaborate with your peers and build your network in a beautiful virtual atmosphere.
Emerge MarTech Summit 2020 will bring together marketers & business leaders looking to take their business to the next level. Featuring disruptive new startups to market-leading brands from around the globe.
Emerge will cover the latest factors that are set to transform the future of the marketing, technology and data functions. Not only this, our digital networking platform will allow unrivaled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.
Learn about the ever changing world of ad tech. Meet the top leaders and tech providers at Emerge Martech Summit
I will speak about
Assistant Vice President
Founder & CEO
Director of Marketing
In the new normal, CMOs and marketing leaders across sectors have been forced to rethink their strategies. This is particularly the case for B2C companies, which now find themselves grappling with volatile consumer incomes, limited mobility and growing uncertainty. In order to alleviate the situation, brands are deploying innovative mobile and interactive applications to build a new-gen customer base and to boost product roll-outs in a variety of ways. However, customer retention is as important as customer acquisition. Therefore, it makes sense for enterprises to develop and deploy strategies to enhance the user experience, create relevant value propositions for customers and to keep customers constantly engaged for the sake of sustainable business growth.
Points of discussion:-
Former lead - Monetization strategy & programmatic
Head Mobile App Marketing & SEO Growth
Head - Brand, Marketing & CSR
Head of Marketing
We all talk about personalizing consumer experiences and conversations but often fall short of basic expectations such as context carry forwarding and not asking the same information twice. In today’s world the only thing that can differentiate your digital brand is seamless customer experience with 1:1 personalization. However its easier said than done!
AVP Digital Marketing
In the world of overwhelming disposable media of fake news and skip ads, the humble text message does what no other medium does. It delivers to hearts and minds, brands can leverage and play an integral role in the messaging experience as there is nothing more authentic & persuasive than what one friend says to another.
Smartphone users send more than 70 Billion chat messages every day which includes more than 10 Billion emojis and 700 Million Stickers / Gifs on an everyday basis. 92% Consumers trust word of mouth from friends & family over any other form of advertising. The Millennial, Generation Z, and younger gravitate more towards an individualized experience online. They are practically living on messaging platforms including WhatsApp, Snapchat, FB Messenger, Instagram Direct, iMessage, and more — talking about movies & web series, apps, food, and clothing brands they love. With this introducing Conversation Media Marketing – It’s Big, it’s Needed, and it’s Proven. The topic would highlight the difference between Conversation Media Marketing vs. Traditional Marketing. It would also focus on building brand resonance and recall among consumers and find a spot in everyday conversations and how can brands leverage the new-age visual and expressive language of the millennial & Gen Z – Stickers, GIFs, and emojis.
Business Head, Marketing Solutions
In the space of Digital Content, the choice of content is driven by Consumer themselves. Unlike traditional media, Consumers decide if and what kind of content they will consume, especially Brand Content (including Advertising). So Brands, especially B2B, need to go beyond just Performance Marketing, Content Seeding and Keyword Ranking. And focus on generating Demand thru Content experiences for their Prospects/Customers across their Decision Journey.
Assistant General Manager- Digital Marketing
The topic will cover the upcoming challenges and opportunities due to covid19 and how can we as professionals survive and be the fittest and the smartest by following Digital Darwinism and preparing ourselves.
Head Of Digital Marketing
I have been doing CRM and leading loyalty program for Burger King
Would be open to speak on this topic considering I have built the entire CRM and Loyalty stack
Head of Digital Marketing
Learn about the Stages of Customer Journey and How To Speak To Them In Your Content Marketing.
Founder & CEO
Co-Founder & CEO
With most people working remote Digital has becoming the biggest medium of Engagement. How can you use AI to drive this engagement? How are some of the brands using this today? How can you think about this.
Among other things..
Head of Marketing, India
Head of Media
Head Customer Lifecycle Management (CLM)
Strategic Media Client Leader
Brand Communications Enthusiast
Head of Marketing
With the proliferation of digital marketing & emergence of MarTech, it is high time to relook at our marketing organizational structure and how we are more strongly connected to our companies technology function. Digital Customer Experience is that future of Digital Marketing which is an amalgamation of traditional Digital Marketing, Product Management, Customer Experience and Engineering focused on the complete digital journeys of our customers from attract, to engage and transact.
Global Director - Digital Customer Experience
This topic would cover how aspects of personalisation are playing a very important role in today’s e-commerce ecosystem and how at Swiggy we are using various signals to deliver the best in class consumer experience. Personalisation might vary from use case to use case and w.r.t food delivery platform we want the right communication to be sent to the right target group and the right time so that it can be converted and we can get the best ROI. The variables to play are many and therefore a mix of Business understanding with right technology is required. We at Swiggy are using both in the mix and are trying to create the perfect food ordering experience for the consumer.
GM Business planning and Strategy
There is an art to the success of online communities. In this session I will evaluate the value communities provide in helping companies achieve their business goals. The strategic vision, day-to-day management, collaboration and participation across the organization and most importantly the role of the community manager are all extremely pivotal in achieving that success. Real world examples and stories from my firsthand experiences will be shared.
Learn best practices and tips on what’s necessary to launch a community and keep it vibrant in today’s ever changing digital environment.
Director, Digital Marketing
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