EMERGE 2020

MARTECH SUMMIT

5 - 6 September

VIRTUAL SUMMIT | 05 - 06 September 2020

ABOUT the event

To be a great marketer today you need to understand the technologies that will drive the future of marketing. You have to become a MARKETING TECHNOLOGIST! To become a marketing technologist you just not need to be creative but be rationally sharp and leverage the use of data to make your daily life decisions.

 

 

Join EMERGE MARTECH SUMMIT 2020 for a day of cutting edge marketing technology talks and start to become the Marketing Technologist you need to be! This informative event features speakers and experts who will present the latest technologies being used by marketers of all stripes. So join us to network with thought leaders, collaborate with your peers and build your network in a beautiful virtual atmosphere.

2 DAYS

4 THEMES

25+ SPEAKERS

500+ ATTENDEES

#EMERGEMARTECH

WHY ATTEND?

Emerge MarTech Summit 2020 will bring together marketers & business leaders looking to take their business to the next level. Featuring disruptive new startups to market-leading brands from around the globe.

 

Emerge will cover the latest factors that are set to transform the future of the marketing, technology and data functions. Not only this, our digital networking platform will allow unrivaled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

 

Learn about the ever changing world of ad tech. Meet the top leaders and tech providers at Emerge Martech Summit

SPEAKERS

Alexis Chiagouris

Director, Digital Marketing

Rebecca Kurian

Head of Marketing, India

Vani Dixit

Head Customer Lifecycle Management (CLM)

Penny Soo

Founder & CEO

Sam Baisla

Founder & CEO

Atin Chhabra

Global Director - Digital Customer Experience

Binda Dey

Head of Marketing

Kapil Thukral

Assistant General Manager- Digital Marketing

Neel Pandya

Head of Media

Shweta Srivastava

Head Of Digital Marketing

Francisco Vieira Mendes

Director of Marketing

Rahul Singh

Co-Founder & CEO

Nishant Bhardwaj

Assistant Vice President

Prithvi Raj

Strategic Media Client Leader

Malay Harsha

Director Marketing

Sameer Jain

AVP Digital Marketing

Anika Tanwar

Business Head, Marketing Solutions

Jasrita Dhir

Head - Brand, Marketing & CSR

Chirag Singhal

Head of Digital Marketing

Dhruvil Jain

Head of Marketing

Ankit Paul

Former lead - Monetization strategy & programmatic

Nakul Laad

GM Business planning and Strategy

Mahip Dwivedi

Head Mobile App Marketing & SEO Growth

Hemant Joshi

Brand Communications Enthusiast

THEMES

Content marketing & SEO

User Analytics & Retention

Ad Tech

Affiliates and Media Buying

DAY 1 | 5 September

TIME (IST)

tOPICS

SPEAKERS

  • 10:00 AM - 10:10 AM IST
  • Welcome & Introduction
  • 10:10 AM - 10:40 AM IST

I will speak about

  • How & Why to leverage Micro influencer
  • Budgeting
  • Tools
  • Campaign Strategies as a Marketer
  • Video & Original Content as a format

Bonus Topic

  • Why Becoming a Micro-influencer is important for Career & Side Hustle
  • Live Examples of Current Top Influencers

Key Takeaways:

  • Tools
  • Executable Strategy
  • Clear understanding of difference between sales campaign vs Influencer campaign
  • How to build relationships with upcoming community
  • Managing creativity
Nishant Bhardwaj

Assistant Vice President

  • 10:45 AM - 11:15 AM IST
Sam Baisla

Founder & CEO

  • 11:20 AM - 11:50 AM IST
  • Networking Break
  • 11:55 AM - 12:25 PM IST
Francisco Vieira Mendes

Director of Marketing

  • 12:30 PM - 01:15 PM IST

In the new normal, CMOs and marketing leaders across sectors have been forced to rethink their strategies. This is particularly the case for B2C companies, which now find themselves grappling with volatile consumer incomes, limited mobility and growing uncertainty. In order to alleviate the situation, brands are deploying innovative mobile and interactive applications to build a new-gen customer base and to boost product roll-outs in a variety of ways. However, customer retention is as important as customer acquisition. Therefore, it makes sense for enterprises to develop and deploy strategies to enhance the user experience, create relevant value propositions for customers and to keep customers constantly engaged for the sake of sustainable business growth.

Points of discussion:-

  • The B2C landscape in the new normal – New realities and key challenges
  • How brands are dealing with the new normal
  • The importance of customer-centricity, especially in the current landscape
  • Approaches to enhance the customer experience
  • New-age approaches to customer engagement
  • Tech-based solutions to supercharge marketing efforts
  • Growth channels they considering for today and beyond
  • What is your strategy with respect to creating engaging content for your mobile user customers?
Malay Harsha

Marketing Director

Ankit Paul

Former lead - Monetization strategy & programmatic

Mahip Dwivedi

Head Mobile App Marketing & SEO Growth

Vakul Agarwal

Director

Jasrita Dhir

Head - Brand, Marketing & CSR

Dhruvil Jain

Head of Marketing

  • 01:15 PM - 01:45 PM IST
  • Networking Break
  • 01:45 PM - 02:15 PM IST

We all talk about personalizing consumer experiences and conversations but often fall short of basic expectations such as context carry forwarding and not asking the same information twice. In today’s world the only thing that can differentiate your digital brand is seamless customer experience with 1:1 personalization. However its easier said than done!

Key Takeaways

  • Personalization is a marathon. Start early but move slow
  • A/B testing needs to be decentralized and ingrained in the DNA of your organization
  • Single customer view and a strong data platform is a precursor to a transformation
  • The right talent is more important than the right tool
Sameer Jain

AVP Digital Marketing

  • 02:20 PM - 02:35 PM IST

In the world of overwhelming disposable media of fake news and skip ads, the humble text message does what no other medium does. It delivers to hearts and minds, brands can leverage and play an integral role in the messaging experience as there is nothing more authentic & persuasive than what one friend says to another.

Smartphone users send more than 70 Billion chat messages every day which includes more than 10 Billion emojis and 700 Million Stickers / Gifs on an everyday basis. 92% Consumers trust word of mouth from friends & family over any other form of advertising. The Millennial, Generation Z, and younger gravitate more towards an individualized experience online. They are practically living on messaging platforms including WhatsApp, Snapchat, FB Messenger, Instagram Direct, iMessage, and more — talking about movies & web series, apps, food, and clothing brands they love. With this introducing Conversation Media Marketing – It’s Big, it’s Needed, and it’s Proven. The topic would highlight the difference between Conversation Media Marketing vs. Traditional Marketing. It would also focus on building brand resonance and recall among consumers and find a spot in everyday conversations and how can brands leverage the new-age visual and expressive language of the millennial & Gen Z – Stickers, GIFs, and emojis.

Anika Tanwar

Business Head, Marketing Solutions

  • 02:35 PM - 02:50 PM IST

In the space of Digital Content, the choice of content is driven by Consumer themselves. Unlike traditional media, Consumers decide if and what kind of content they will consume, especially Brand Content (including Advertising). So Brands, especially B2B, need to go beyond just Performance Marketing, Content Seeding and Keyword Ranking. And focus on generating Demand thru Content experiences for their Prospects/Customers across their Decision Journey.

Kapil Thukral

Assistant General Manager- Digital Marketing

  • 02:55 PM - 03:25 PM IST

The topic will cover the upcoming challenges and opportunities due to covid19 and how can we as professionals survive and be the fittest and the smartest by following Digital Darwinism and preparing ourselves.

Key Takeaways

  • Understanding the volatile world post covid19.
  • How can marketers make themselves relevant?
  • How organisations survive with disruption?
Shweta Srivastava

Head Of Digital Marketing

  • 03:30 PM - 04:00 PM IST
  • Networking Break
  • 04:00 PM - 04:30 PM IST

I have been doing CRM and leading loyalty program for Burger King

Key Takeaways:

Would be open to speak on this topic considering I have built the entire CRM and Loyalty stack

Chirag Singhal

Head of Digital Marketing

  • 04:30 PM - 05:00 PM IST
  • Q&A Session
  • 05:00 PM - 05:05 PM IST
  • Event Closing

DAY 2 | 6 September

TIME (IST)

tOPICS

SPEAKERS

  • 10:00 AM - 10:10 AM IST
  • Welcome & Introduction
  • 10:10 AM - 10:40 AM IST

Learn about the Stages of Customer Journey and How To Speak To Them In Your Content Marketing.

Key Takeaways

  • How to use language to persuade your customers to spend more with you
  • How to speak to your customers in your content to attract them by understanding their psychology and thought process
Penny Soo

Founder & CEO

  • 10:45 AM - 11:15 AM IST
Influencer marketing today is largely done in a manual fashion. While it works to a certain extent, it’s impossible to scale this activity when the brand wants to achieve impact at scale. This is where technology-driven automation can help brands and agencies run large campaigns with hundreds of influencers to create impact at scale. 
 
Rahul Singh

Co-Founder & CEO

  • 11:20 AM - 11:50 AM IST
  • Networking Break
  • 11:55 AM - 12:25 PM IST

With most people working remote Digital has becoming the biggest medium of Engagement. How can you use AI to drive this engagement? How are some of the brands using this today? How can you think about this.

Key Takeaways

  • Can AI play a role in Digital Engagement
  • Where should you start?
  • Is AI for everyone

Among other things..

Rebecca Kurian

Head of Marketing, India

  • 12:30 PM - 01:30 PM IST
Neel Pandya

Head of Media

Vani Dixit

Head Customer Lifecycle Management (CLM)

Prithvi Raj

Strategic Media Client Leader

Hemant Joshi

Brand Communications Enthusiast

Binda Dey

Head of Marketing

  • 01:30 PM - 02:00 PM IST
  • Networking Break
  • 02:00 PM - 02:30 PM IST

With the proliferation of digital marketing & emergence of MarTech, it is high time to relook at our marketing organizational structure and how we are more strongly connected to our companies technology function. Digital Customer Experience is that future of Digital Marketing which is an amalgamation of traditional Digital Marketing, Product Management, Customer Experience and Engineering focused on the complete digital journeys of our customers from attract, to engage and transact.

Atin Chhabra

Global Director - Digital Customer Experience

  • 02:35 PM - 02:50 PM IST
  • Networking Break
  • 02:55 PM - 03:25 PM IST

This topic would cover how aspects of personalisation are playing a very important role in today’s e-commerce ecosystem and how at Swiggy we are using various signals to deliver the best in class consumer experience. Personalisation might vary from use case to use case and w.r.t food delivery platform we want the right communication to be sent to the right target group and the right time so that it can be converted and we can get the best ROI. The variables to play are many and therefore a mix of Business understanding with right technology is required. We at Swiggy are using both in the mix and are trying to create the perfect food ordering experience for the consumer.

Nakul Laad

GM Business planning and Strategy

  • 03:30 PM - 04:00 PM IST
  • Networking Break
  • 04:00 PM - 04:30 PM IST

There is an art to the success of online communities. In this session I will evaluate the value communities provide in helping companies achieve their business goals. The strategic vision, day-to-day management, collaboration and participation across the organization and most importantly the role of the community manager are all extremely pivotal in achieving that success. Real world examples and stories from my firsthand experiences will be shared.

Key Takeaways:
Learn best practices and tips on what’s necessary to launch a community and keep it vibrant in today’s ever changing digital environment.

Alexis Chiagouris

Director, Digital Marketing

  • 04:30 PM - 05:00 PM IST
  • Q&A Session
  • 05:00 PM - 05:05 PM IST
  • Event Closing

KEY HIGHLIGHTS

DISCOVER EMERGING TRENDS

The event will showcase the opportunities of advancing trends and current best practices in Martech.

ANYWHERE. ANYTIME.

You can be anywhere in the world and attend event online. Because virtually, you're everywhere.

EXPAND YOUR NETWORK

Network with thought leaders, collaborate with your peers and build your network in a beautiful virtual atmosphere.

INTERACTIVE Q&A SESSIONS

We encourage our audience to ask as many questions as they may have for which we have dedicated Q&A sessions.

GLOBAL LINEUP

Global Speaker lineup so good that you would not want to miss even a single talk.

PANEL DISCUSSION

Gather your questions while we gather a few to get them all answered by powerful minds.

event IMAGES

JOIN NOW

We’re building a Marketing Community called “Emerge Marketing Tech” for Marketing Techies where members can Share information, Exchange ideas, Have creative discussions related to marketing, and Meet new people.

 

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