EMERGE

2020

MARTECH

SUMMIT

5 - 6 September, 2020

VIRTUAL SUMMIT | 05 - 06 September 2020

ABOUT the event

To be a great marketer today you need to understand the technologies that will drive the future of marketing. You have to become a MARKETING TECHNOLOGIST! To become a marketing technologist you just not need to be creative but be rationally sharp and leverage the use of data to make your daily life decisions.

 

 

Join EMERGE MARTECH SUMMIT 2020 for a day of cutting edge marketing technology talks and start to become the Marketing Technologist you need to be! This informative event features speakers and experts who will present the latest technologies being used by marketers of all stripes. So join us to network with thought leaders, collaborate with your peers and build your network in a beautiful virtual atmosphere.

2 DAYS

4 THEMES

25+ SPEAKERS

500+ ATTENDEES

#EMERGEMARTECH

WHY ATTEND?

Emerge MarTech Summit 2020 will bring together marketers & business leaders looking to take their business to the next level. Featuring disruptive new startups to market-leading brands from around the globe.

 

Emerge will cover the latest factors that are set to transform the future of the marketing, technology and data functions. Not only this, our digital networking platform will allow unrivaled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

 

Learn about the ever changing world of ad tech. Meet the top leaders and tech providers at Emerge Martech Summit

SPEAKERS

Alexis Chiagouris

Director, Digital Marketing

Sam Baisla

Founder & CEO

Rebecca Kurian

Head of Marketing, India

Penny Soo

Founder & CEO

Puneeth Bekal

Director Marketing

Shweta Srivastava

Ex - Head of Digital

Binda Dey

Head of Marketing

Neel Pandya

Head of Media

Nishant Bhardwaj

Assistant Vice President

Atin Chhabra

Global Director - Digital Customer Experience

Ankit Paul

Former lead - Monetization strategy & programmatic

Prithvi Raj

Strategic Media Client Leader

Sameer Jain

AVP Digital Marketing

Hardik Shah

Director - Global Insights & Analytics

Chirag Singhal

Head of Digital Marketing

Nakul Laad

GM Business planning and Strategy

Hemant Joshi

Brand Communications Enthusiast

INTERESTED TO SPEAK?

We’re always looking ahead to book a roster of inspiring speakers. Paper submissions are open for Emerge 2020 Martech Summit.

THEMES

Content marketing & SEO

Agency and Design

Ad Tech

Affiliates and Media Buying

DAY 1 | 5 September

TIME (IST)

tOPICS

SPEAKERS

  • 10:00 AM - 10:10 AM IST
  • Welcome & Introduction
  • 10:10 AM - 10:40 AM IST
Sam Baisla

Founder & CEO

  • 10:45 AM - 11:15 AM IST

What technology stack we are using at Grofers and why?

Make sure that all marketing platforms get relevant data to optimize and learn.

Connect your on and off platform communication.

Have an attribution tool in place.

Vakul Agarwal

Director

  • 11:20 AM - 11:50 AM IST
  • Networking Break
  • 11:55 AM - 12:25 PM IST

How to build content for specific objectives
Case study

  • Key Takeaways
    Key pegs and measures to build content
Puneeth Bekal

Director Marketing

  • 12:30 PM - 01:15 PM IST
Ankit Paul

Former lead - Monetization strategy & programmatic

Neel Pandya

Head of Media

Hardik Shah

Director - Global Insights & Analytics

  • 01:15 PM - 01:45 PM IST
  • Networking Lunch
  • 01:45 PM - 02:15 PM IST

The topic will cover the upcoming challenges and opportunities due to covid19 and how can we as professionals survive and be the fittest and the smartest by following Digital Darwinism and preparing ourselves.

Key Takeaways

  • Understanding the volatile world post covid19.
  • How can marketers make themselves relevant?
  • How organisations survive with disruption?
Shweta Srivastava

Ex - Head of Digital

  • 02:20 PM - 02:50 PM IST

I will speak about

  • How & Why to leverage Micro influencer
  • Budgeting
  • Tools
  • Campaign Strategies as a Marketer
  • Video & Original Content as a format

Bonus Topic

  • Why Becoming a Micro-influencer is important for Career & Side Hustle
  • Live Examples of Current Top Influencers

Key Takeaways:

  • Tools
  • Executable Strategy
  • Clear understanding of difference between sales campaign vs Influencer campaign
  • How to build relationships with upcoming community
  • Managing creativity
Nishant Bhardwaj

Assistant Vice President

  • 02:55 PM - 03:25 PM IST

We all talk about personalizing consumer experiences and conversations but often fall short of basic expectations such as context carry forwarding and not asking the same information twice. In today’s world the only thing that can differentiate your digital brand is seamless customer experience with 1:1 personalization. However its easier said than done!

Key Takeaways

  • Personalization is a marathon. Start early but move slow
  • A/B testing needs to be decentralized and ingrained in the DNA of your organization
  • Single customer view and a strong data platform is a precursor to a transformation
  • The right talent is more important than the right tool
Sameer Jain

AVP Digital Marketing

  • 03:30 PM - 04:00 PM IST
  • Networking Break
  • 04:00 PM - 04:30 PM IST
  • TBA
  • 04:30 PM - 05:00 PM IST
  • Q&A Session
  • 05:00 PM - 05:05 PM IST
  • Event Closing

DAY 2 | 6 September

TIME (IST)

tOPICS

SPEAKERS

  • 10:00 AM - 10:10 AM IST
  • Welcome & Introduction
  • 10:10 AM - 10:40 AM IST
  • 10:45 AM - 11:15 AM IST

Learn about the Stages of Customer Journey and How To Speak To Them In Your Content Marketing.

Key Takeaways

  • How to use language to persuade your customers to spend more with you
  • How to speak to your customers in your content to attract them by understanding their psychology and thought process
Penny Soo

Founder & CEO

  • 11:20 AM - 11:50 AM IST
  • Networking Break
  • 11:55 AM - 12:25 PM IST

With most people working remote Digital has becoming the biggest medium of Engagement. How can you use AI to drive this engagement? How are some of the brands using this today? How can you think about this.

Key Takeaways

  • Can AI play a role in Digital Engagement
  • Where should you start?
  • Is AI for everyone

Among other things..

Rebecca Kurian

Head of Marketing, India

  • 12:30 PM - 01:15 PM IST
Binda Dey

Head of Marketing

Neel Pandya

Head of Media

Prithvi Raj

Strategic Media Client Leader

Zubin Jimmy Dubash

COO Digital

Hemant Joshi

Brand Communications Enthusiast

  • 01:15 PM - 01:45 PM IST
  • Networking Lunch
  • 01:45 PM - 02:15 PM IST

With the proliferation of digital marketing & emergence of MarTech, it is high time to relook at our marketing organizational structure and how we are more strongly connected to our companies technology function. Digital Customer Experience is that future of Digital Marketing which is an amalgamation of traditional Digital Marketing, Product Management, Customer Experience and Engineering focused on the complete digital journeys of our customers from attract, to engage and transact.

Atin Chhabra

Global Director - Digital Customer Experience

  • 02:20 PM - 02:50 PM IST

I have been doing CRM and leading loyalty program for Burger King

Key Takeaways:

Would be open to speak on this topic considering I have built the entire CRM and Loyalty stack

Chirag Singhal

Head of Digital Marketing

  • 02:55 PM - 03:25 PM IST

This topic would cover how aspects of personalisation are playing a very important role in today’s e-commerce ecosystem and how at Swiggy we are using various signals to deliver the best in class consumer experience. Personalisation might vary from use case to use case and w.r.t food delivery platform we want the right communication to be sent to the right target group and the right time so that it can be converted and we can get the best ROI. The variables to play are many and therefore a mix of Business understanding with right technology is required. We at Swiggy are using both in the mix and are trying to create the perfect food ordering experience for the consumer.

Nakul Laad

GM Business planning and Strategy

  • 03:30 PM - 04:00 PM IST
  • Networking Break
  • 04:00 PM - 04:30 PM IST

There is an art to the success of online communities. In this session I will evaluate the value communities provide in helping companies achieve their business goals. The strategic vision, day-to-day management, collaboration and participation across the organization and most importantly the role of the community manager are all extremely pivotal in achieving that success. Real world examples and stories from my firsthand experiences will be shared.

Key Takeaways:
Learn best practices and tips on what’s necessary to launch a community and keep it vibrant in today’s ever changing digital environment.

Alexis Chiagouris

Director, Digital Marketing

  • 04:30 PM - 05:00 PM IST
  • Q&A Session
  • 05:00 PM - 05:05 PM IST
  • Event Closing

KEY HIGHLIGHTS

DISCOVER EMERGING TRENDS

The event will showcase the opportunities of advancing trends and current best practices in Martech.

ANYWHERE. ANYTIME.

You can be anywhere in the world and attend event online. Because virtually, you're everywhere.

EXPAND YOUR NETWORK

Network with thought leaders, collaborate with your peers and build your network in a beautiful virtual atmosphere.

INTERACTIVE Q&A SESSIONS

We encourage our audience to ask as many questions as they may have for which we have dedicated Q&A sessions.

GLOBAL LINEUP

Global Speaker lineup so good that you would not want to miss even a single talk.

PANEL DISCUSSION

Gather your questions while we gather a few to get them all answered by powerful minds.

WANT TO BE A Sponsor OR Exhibitor?

Spotlight your company with a cost-effective, impactful sponsorship opportunities. Generate leads, meet new potential buyers and network with hundreds of other relevant prospects.

SAVE YOUR SPOT TODAY!

PRICE INCREASES IN

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EARLY BIRD (For Indian Registrants)

INR 1,999 INR 999

Access to all sessions over 2 days

Q&A & Panel Discussion

Access to our virtual interactive networking lounge and exhibitor booths

All session recordings after the event concludes

**Register before the price increases. Offer valid till 15 August,2020.

EARLY BIRD (For International Registrants)

US $ 30 US $ 15

Access to all sessions over 2 days

Q&A & Panel Discussion

Access to our virtual interactive networking lounge and exhibitor booths

All session recordings after the event concludes

**Register before the price increases. Offer valid till 15 August,2020.

JOIN NOW

We’re building a Marketing Community called “Emerge Marketing Tech” for Marketing Techies where members can Share information, Exchange ideas, Have creative discussions related to marketing, and Meet new people.

 

We’d love to invite you to join in! Click the button below to meet us there.

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